On-Page SEO

What is On-Page SEO?

On-page SEO is a critical part of everyday SEO that involves optimizing elements on web pages to improve a website's search engine rankings and drive organic traffic. This practice includes a combination of technical and content SEO that revolves around optimizing individual pages, including but not limited to content, meta-tags, titles, links, and anchor text. On-page SEO can make or break your SEO success, so it's crucial to strategize about how all these elements work together, not just for search engines but also for people.

While some of the fundamentals of on-page SEO remain the same, it has evolved significantly since the early days of search engines. It's crucial to stay up-to-date with newer techniques while maintaining core competency in on-page SEO to keep your competitive edge.

On-page SEO involves showing expertise, authoritativeness, and trustworthiness (EAT), optimizing title tags and meta descriptions, writing good copy, and using header tags effectively. To ensure your content exists on search engine results pages, you must constantly review and audit your content to make sure it's good, relevant, and up-to-date.

Google continues to improve its understanding of user search intent and how to meet their needs, making it essential to ensure your content is up to snuff to beat the competition. On-page optimization is a constant process that requires smart SEO practitioners to stay updated on current best practices for optimizing on-site ranking signals.

To help you stay on top of your on-page SEO game, we partnered with Moz and WebCEO to create a comprehensive guide covering topics such as what on-page SEO is and why it's important, how to perform a content audit, the impact of EAT on on-page SEO, how to optimize title tags and meta descriptions, how to write effective header tags, and how to avoid keyword cannibalization that can sabotage your rankings and traffic.

In summary, on-page SEO is a fundamental aspect of SEO that involves optimizing elements on web pages for search engines and users. It's crucial to stay up-to-date on the latest techniques and best practices to stay competitive in the ever-evolving world of search engine optimization.