AI-Generated Content and SEO: Understanding the Impact and Future of AI Tools in Content Creation

 AI-generated content is the top buzzing topic among marketers, bloggers, and SEOs. Most of us wonder about the current usage and how the future will look with so many AI tools being launched daily.

Many marketers were unhappy with the earlier version of AI writing tools, but the ChatGPT is making everyone turn their heads, even non-marketing people.

Over the past two weeks, I have had many friends reach out to me to discuss and understand more about the implications of ChatGPT and the future of blogging and marketing with the advancement of similar AI tools.

A group of young marketers have reached out to understand the impact of AI-generated content on SEO.

Some of the most common questions that this group has asked me are –

• Will Google rank AI-generated content?
• Should we be using AI writing tools to create content?
• How do we use AI writing tools to create content that ranks in search engines?
• And many questions on a similar line…

And to be honest, there is no straightforward answer, especially when we look at the implications of using AI-writing tools for SEO.

Update – It seems Google doesn’t hate Artificially generated content as long as it helps users and offers quality. I have updated the article with new information that might change your perspective about AI-generated content.

There is no doubt that AI-generated content is here to stay, and in this article and upcoming articles, I will help you make the most out of using AI tools to grow your business. That too without impacting your SEO, staying genuine to your ethical values, and keeping your clients/customers/readers happy and satisfied.

What is AI-Generated content?

Many AI (Artificial Intelligence) content creation tools utilize computer programs and algorithms to create written or spoken text rather than by a human being like you and me. 

AI-generated content is produced using natural language processing (NLP) and machine learning techniques, which allow computers to understand and mimic human language.

AI-generated content has a wide range of potential use cases, including:

Content creation for websites and social media: AI-generated text can help businesses and organizations create high-volume, high-quality content more quickly and efficiently.

Automated customer service: AI-generated speech and text can be used to respond to customer inquiries promptly and accurately.

News and information: AI-generated text can create news stories, summaries, and articles on various topics.

Here are some common examples of AI-Generated content –

• Blog posts
• Writing post title
• Creating an outline of the content
• Social media posts
• Email newsletter
• Product Description
• Ad copies for your marketing needs
• Landing pages

However, it’s important to note that AI-generated content is not perfect and still has many limitations, which I will discuss in the further section of this article.

We are at the beginning of one of the most significant technological shifts in the history of content generation. How AI tools will reshape the world of content creation, only time will tell.

For now, let’s understand the impact of AI-generated content and SEO.

AI, written content, and Google SEO

If your online business relies on the search engine to drive traffic, you should pay special attention to this section.

According to last year’s Google search central webmaster talk, in response, Google’s spoke person John Muller added –

AI-generated content still falls within the category of automatically generated content. If you are using machine learning tools to generate content, it is the same as simply just shuffling words or using translation tricks, or using synonyms (Hint: Article spinner tools).

The quality of content with these AI writing tools may be better than old-school tools, but it is essentially automated-generated content. And that meant it is still against the webmaster’s guidelines.

An Interesting takeaway from this conversation is – When John Muller was asked; Is Google able to understand the difference between AI and human content?

The topic of AI-generated content is currently one of the most discussed among marketers, bloggers, and SEO professionals. With numerous AI tools being launched daily, people are curious about the current usage of AI-generated content and how the future will look.

While many marketers were previously dissatisfied with AI writing tools, the ChatGPT model is changing perceptions even among non-marketing individuals. I have personally had several friends approach me in the past few weeks to learn more about the implications of ChatGPT and the future of blogging and marketing with the advancement of similar AI tools.

A group of young marketers recently reached out to me to understand the impact of AI-generated content on SEO. They asked common questions such as whether Google will rank AI-generated content, whether they should use AI writing tools for content creation, and how to use AI writing tools to create content that ranks well in search engines.

Unfortunately, there is no straightforward answer, especially when we consider the implications of using AI writing tools for SEO. However, it is worth noting that Google does not necessarily reject artificially generated content as long as it provides value and meets quality standards.

AI-generated content is created using natural language processing (NLP) and machine learning techniques, enabling computers to understand and mimic human language. This technology has a wide range of potential uses, such as content creation for websites and social media, automated customer service, and generating news and information.

Some examples of AI-generated content include blog posts, social media posts, email newsletters, product descriptions, ad copies, and landing pages. It is important to note that AI-generated content could be better and still has many limitations.

We are at the beginning of one of the most significant technological shifts in the history of content generation, and only time will tell how AI tools will reshape the world of content creation. In the meantime, it is crucial to understand the impact of AI-generated content on SEO.

If your online business relies on search engines to drive traffic, it is essential to pay special attention to this area. According to Google's spokesperson John Muller, AI-generated content falls under the category of automatically generated content, which goes against webmaster guidelines.

While the quality of content produced by AI writing tools may be better than old-school tools, it is still essentially automated-generated content. Nonetheless, AI-generated content has the potential to positively impact SEO if used correctly.

In conclusion, AI-generated content is here to stay, and upcoming articles will help businesses make the most of AI tools to grow their business while remaining genuine to their ethical values and keeping their clients, customers, and readers satisfied.